The Powerful Samsung, Google Pun Worry

KOMPAS.com - partner success is encouraging, but the partner is too strong it can make too worried. That is reportedly being perceived Google officials in the middle of the market dominance of Samsung's Android devices.Because the use of Google's open operating system in its products, in a relatively short time, Samsung has turned into a giant mobile with sales volume reaching tens of millions of units per quarter.So successful, Samsung, the Korean company to control 40 percent of the global smartphone market last year. Samsung Google worry bargaining power that could push higher the manufacturer's request "quota" for greater results than Google.During this time, as part of a collaboration between the two companies, Samsung's got a 10 percent portion of Google's mobile ad revenue.Now, as the Wall Street Journal report quoted by The Week, there are already signs Samsung will use its bargaining position to obtain greater benefits, may also be more open access to the Android technology.Head of Division of Mobile Andy Rubin Google reportedly informed the other officers that the company's acquisition of Motorola Mobile is the sort of effort "insurance" Google. Pointless, to give Google another alternative if there is a very strong partner in the Android market.Google does state that all Android partners will be treated the same. The company will also continue to provide the Android operating system for free.However, the policy may change if the allegedly partners like Samsung are undermining Google. Actual Android Features and sophisticated can be easily transferred to Motorola, while denying access to other manufacturers.Facing the dominance of Samsung, Google hopes resting on other Android manufacturers like HTC to be able to compete and challenge the most dominant player.Samsung itself rather not have an alternative operating system for devices. In addition to Android, the company also makes products based on Tizen (homemade OS for low-end segment) and Windows Phone.If Samsung can repeat the success of the Galaxy S series with Windows Phone, it certainly could be a major blow to Android.For now and the foreseeable future, Samsung and Google still forge partnerships. However, the balance of power in the world Android is not like it used to anymore.

Editor: Reza Wahyudi